$25.00
ESTATE Condition very good
Great resource and nostalgia.
Magic Inc. Catalog #27 is a vintage supply catalog issued by Magic, Inc. (the legendary Chicago-based magic company formerly known as the Ireland Magic Company, long run by magic icons Jay and Frances Ireland Marshall).
Historically, Magic Inc. catalogs weren't just simple order forms; they functioned as dense, book-sized reference guides for the magic community, filled with product descriptions, historical context, performance notes, and unique magical apparatus.
Because Catalog #27 spans hundreds of items across many pages, it is typically summarized by its core category offerings rather than a line-by-line breakdown. Here is a summary of what Catalog #27 contains:
1. Proprietary & Classical Magic Apparatus
The Miller Cups / Bertram Style Cups: The catalog lists heavy copper cups patterned after Ross Bertram’s iconic design (which came to be known as the "Miller" cups) used for classic Cups and Balls routines.
Stage Magic & Illusions: A wide assortment of larger props, including specialized dove pans (for producing or vanishing birds), classic production boxes, and mechanical coin and silk apparatus.
2. Exclusive Publications & Literature
Magic Inc. was famous for publishing its own books. Catalog #27 serves as a marketplace for exclusive literature authored by top minds of the era, including:
Frances Ireland Marshall's Works: Books detailing the business and performance of magic, such as How to Sell By Magic and her Success Book series.
Close-Up and Card Magic Manuscripts: Instructional booklets featuring sleight of hand, mentalism, and coin routines from famous contributors like Ed Marlo and Martin Gardner.
3. Historical Memorabilia & Posters
Unlike standard trick-only booklets, this edition includes a dedicated section for rare collectibles and ephemera. Notably, it lists vintage advertising materials and historical items, such as original posters from Egyptian Hall advertising legendary magicians like Buatier de Kolta.
4. Close-Up, Coin, and Silk Magic
A massive inventory of small-scale effects, including premium silks (often cross-promoted with Silk King Studios), trick decks, precision-made gimmicked coins, and parlor magic supplies designed for everyday working magicians.