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Kabuto Americas

Case study · Kabuto AmericasA storefront as engineered as the helmets.

We redesigned the Kabuto Americas Shopify store from the ground up, from a custom theme and interactive technology pages to a dealer locator, automated emails and an agentic storefront built for AI shopping.

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Client: Kabuto Americas
Industry: Motorcycle helmets
Project: Full redesign
Platform: Shopify
Services: Design, Theme build, Integrations, Automation, Support

Kabuto Americas needed a store as precise as the helmets it sells, and a back office that runs itself.

What we built

Every page, custom built.

Design & theme build

A custom theme, built from scratch.

Every page was designed and built for Kabuto: a homepage helmet lineup where riders point at a livery to preview it, a visual mega menu with product cards and prices, and a store that looks as sharp in dark mode as in light.

Fully custom Shopify theme
Custom sections across every page
Helmet lineup with livery previews
Visual mega menu with product cards
Light and dark modes

kabutoamericas.com

Kabuto Americas homepage helmet lineup with F-17, GEOSYS and Aeroblade-F models

Product pages

Product pages that sell the engineering.

Each helmet page pairs a full gallery and livery picker with the details riders look for: DOT, ECE 22.06 and FIM certifications, what’s in the box, a size guide, Pinlock® setup videos and guides, and a sticky add to cart that switches model, livery and size without leaving the page.

Sticky add to cart with model, livery and size
Certifications and what’s in the box
Size guide
Pinlock® install and care videos
Sponsored rider features

kabutoamericas.com/products/f-17-gp-mips-joan-mir

Kabuto Americas product page for the F-17 GP Mips Joan Mir helmet

Interactive storytelling

Technology you can explore.

Custom sections turn Kabuto’s engineering into something riders can explore: an interactive anatomy of the F-17 with numbered hotspots, a “Proven, not promised” block on Mips®, Pinlock® and FIM homologation, a decade-by-decade history timeline and a sponsored riders roster filtered by series.

Interactive F-17 anatomy explorer
Safety standards showcase
History timeline, 1948 to today
Sponsored riders roster with series filters

kabutoamericas.com/pages/technology

Interactive anatomy of the F-17 GP Mips helmet with numbered technology hotspots

Dealer locator

Find a dealer in seconds.

A custom dealer locator searches 182 authorized locations by city, state, ZIP or the rider’s current location, with list and map views, directions and phone numbers. The same search appears on every product page as “Try it on near you.”

182 dealer locations
Search by city, state, ZIP or current location
List and map views
Directions and phone for every dealer
“Try it on near you” on product pages

Shipping & upsells

Smarter checkout, bigger carts.

Custom shipping rules support free shipping on orders over $150, and a custom cart upsell asks riders if they’d like to add a shield to their helmet, with a one-tap “Don’t show again” so it never gets in the way.

Custom shipping rules
Free shipping over $150
Shield upsell in the cart
Discount codes in the cart drawer

Customer emails

Emails that send themselves.

Custom-designed customer emails and automated email flows, so every order, update and follow-up goes out on brand and on time.

Custom emails
Automated email flows

Agentic Storefront & product data

Ready for AI shopping.

Every helmet carries variant-aware product data covering models, liveries, sizes, specs and compatible shields, alongside organization, site search and breadcrumb data. With product mapping and the Agentic Storefront, search engines and AI shopping assistants can understand, compare and sell Kabuto helmets.