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Kabuto Americas

Case study · Kabuto AmericasA storefront as engineered as the helmets.

We redesigned the Kabuto Americas Shopify store from the ground up, from a custom theme and interactive technology pages to a dealer locator, automated emails and an agentic storefront built for AI shopping.

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Client: Kabuto Americas
Industry: Motorcycle helmets
Project: Full redesign
Platform: Shopify
Services: Design, Theme build, Integrations, Automation, Support

Kabuto Americas needed a store as precise as the helmets it sells, and a back office that runs itself.

What we built

Every page, custom built.

Design & theme build

A custom theme, built from scratch.

Kabuto’s theme started from Shopify’s blank starter and grew into 71 custom sections. The home page opens on a full-screen rider hero and a “Find your helmet” lineup where pointing at a livery swaps the helmet. Pit lane mega menus put every design, price and rider one hover away, and the whole store switches between dark and light mode.

71 custom sections
“Find your helmet” lineup with livery previews
Pit lane mega menus and phone menu
Light and dark modes
404 mini games and a branded gift card page

kabutoamericas.com

Kabuto Americas homepage helmet lineup with F-17, GEOSYS and Aeroblade-F models

Product pages

Product pages that sell the engineering.

Each helmet page pairs a framed gallery and livery picker with what riders look for: certifications, readiness, a readable size guide and the nearest dealers. A sticky add to cart switches model, livery and size without leaving the page, and compatible shields are grouped by family with price and readiness.

Sticky add to cart with model, livery and size
Size guide with “Find your size”
“Try it on near you” dealer search
Compatible shields grouped by family
Pinlock® insert panel with setup videos

kabutoamericas.com/pages/kabuto-f-17-gp-mips

Helmet education

Built from Kabuto’s manuals.

Product pages teach as they sell. Sections drawn from Kabuto’s own manuals pull each helmet apart into every replaceable part, with an annotated anatomy, animated airflow, the Wake Stabilizer and the shield system. On the F-17, riders can even splash mud across a visor and tear the dirty layer off to see how tear-offs work.

“What is inside your helmet” exploded views
Annotated helmet anatomy
Animated airflow and visor angles
Interactive tear-off demo
COOLMAX® and emergency system guides

kabutoamericas.com/products/aeroblade-f-metallic-white

What is inside your Aeroblade: an exploded line drawing of the Aeroblade-F with numbered parts and a list of every replaceable part

Cart & add-ons

Smarter checkout, bigger carts.

A pop-out cart drawer opens the moment a helmet is added, with a free-shipping bar for orders over $150, undo, discount savings and express checkout. A “Complete your setup” tray then offers the shields, Pinlock® inserts, tear-offs and parts that fit what’s in the cart, from rules Kabuto’s team edits in the theme editor. It never offers the shield already in the box.

Cart drawer that opens instantly
Custom shipping rules, free over $150
“Complete your setup” add-on tray
Upsell rules the team can edit
Helmet-count goal for B2B customers

kabutoamericas.com

Kabuto Americas cart drawer with a free shipping bar, the F-17 helmet in the cart and a Complete your setup tray offering shields, Pinlock inserts, tear-offs and parts

Model landing pages

A page for every helmet.

The F-17, GEOSYS and Aeroblade-F each have a landing page with a sticky buy bar, every design grouped by style, the riders who wear it, a size and dealer finder, a specs table and an FAQ, all linked to each other and described for search engines.

Three model landing pages
Sticky buy bar
Every design, grouped by style
Specs, sizing and FAQ
Product list data for search

kabutoamericas.com/pages/kabuto-f-17-gp-mips

Every F-17 design section of the F-17 landing page, with solid colours, graphics and rider replica filters

Interactive storytelling

Technology you can explore.

Kabuto’s engineering gets pages riders actually explore: an F-17 anatomy with eight hotspots on the Technology page, a “How Mips® works” demo that replays an angled impact, Pinlock® and FIM homologation pages, a history timeline with 22 milestones and a roster of 11 sponsored riders, each with a profile page.

Interactive F-17 anatomy
“How Mips® works” impact demo
Pinlock® and FIM pages
History timeline, 1948 to today
11 rider profile pages

kabutoamericas.com/pages/technology

Interactive anatomy of the F-17 GP Mips helmet with eight numbered technology hotspots

Dealer locator

Find a dealer in seconds.

A custom dealer locator searches 182 locations, from Kabuto’s authorized dealers to RevZilla, Cycle Gear and J&P Cycles stores, by ZIP, city or the rider’s current location. It shows distance and who’s open now, with a map, directions and shareable links. The same search sits on every helmet page as “Try it on near you,” and each search is recorded as a store analytics event.

182 dealer locations
Search by ZIP, city or current location
Open now, distance and map views
Directions, call and share links
“Try it on near you” on helmet pages

Support & customer emails

Help that answers itself.

Contact, FAQ and policies became one customer-service system: topic cards that route each message to the right subject, 40 searchable questions in eight topics, and policies with the key facts up front. Ten customer emails, from order confirmation to the review request, were redesigned to match the store and go out automatically, and Judge.me reviews are built into product pages and the home page.

Contact hub with topic cards
40-question searchable FAQ
Policies with key facts up front
10 custom customer emails
Automated email flows
Judge.me reviews built in

Order confirmed · Kabuto Americas

Agentic Storefront & product data

Ready for AI shopping.

Structured data describes every page: the business and its return policy, page types, breadcrumbs, riders and every helmet’s variants, size chart, Pinlock® insert and readiness. WebMCP tools on five of the store’s forms let AI agents use them directly, and with the Agentic Storefront and product mapping, AI shopping assistants can understand, compare and sell Kabuto helmets.

Agentic Storefront
WebMCP tools for AI agents
Product data with every variant
Organization, return policy and breadcrumb data
Product mapping

Speed & quality

Fast, accessible, tested.

Each section loads only its own styles, which cut the stylesheet every page waits for from 186 KB to 18 KB. The cart drawer opens in about 17 milliseconds instead of 1.2 seconds on a throttled phone, Instagram media shrank from 143 MB to 32 MB, and an accessibility pass covered 21 pages in dark and light mode. Automated tests check the cart and every interactive section.